More About Rod Lucas Your Producer
Rod Lucas is the founder of The Radio School and has been professionally involved in British Radio & TV since 1971. He started at 14 with the BBC.
Through opportunities afforded to him from key BBC bosses he was able to move fast from BBC local radio to National BBC Radio. He's a Sony Radio Award winner (equivalent to film Oscar). Rod loves to produce and gets the very best out of presenters.
Rod (pictured below) runs various stations in the UK and mainland Europe and regularly presents music and talk programmes. Stations include: BBC Radio 1 & 2 (creative producer), BBC Radio 5 (presenter/producer). LBC Talk Radio (London UK) Talk Sport (National Talk Radio UK). KABC 79 Los Angeles. Canadian Broadcasting Corporation (CBC) Radio & TV (Network News Producer/Director).
Rod Lucas's Key Broadcast Skills
- Proven record of inspiring and training new radio & TV presenter talent in the UK.
- Proven ability in training individuals in the art of music and talk programmes leading by example.
- Excellent record in ability to manage and inspire creative individuals to maximise their success.
- Proven ability to manage relationships with UK broadcast regulators.
- Excellent track record as an "ideas man" and action programmer.
- Proven track record for repositioning radio stations for maximum target audiences.
- Proven ability to get new up coming talent into professional radio.
- Demonstrated ability to generate and maintain radio audiences in various markets.
- Proven management ability to drive radio businesses to success.